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Description: “A point of purchase (POP) is a place where a sales transaction occurs. On a macro level, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the location of checkout, which can be in-store or online. It is also known as the point of sale. It should be as attractive and seductive as possible.” – AnonymousnnThis video was created using footage and soundtracks in the Public Domain, or released as CC0 Public Domain materials, and i