Restaurant Brands International Invests $300 Million to Revive Burger King with US Remodels from the gmail app Watch Video
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⏲ Duration: 0:41 👁 View: 720K times ✓ Published: 01-May-2024
Description: Restaurant Brands International is investing another $300 million to remodel around 1,100 Burger King locations in the US. This is part of RBI's broader $2.2 billion plan to revive the Burger King brand in the US through renovations by 2028. RBI previously invested $250 million in remodels and $150 million in mobile apps and advertising. RBI also bought Burger King's largest franchisee, Carrols Restaurant Group, for $1 billion to accelerate the remodel process. Remodeled locations have seen sales climb following an updated \