How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu from nucor steel buildings Watch Video
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⏲ Duration: 1:10 👁 View: 250K times ✓ Published: 26-Jun-2024
Description: Reckitt's chief marketing, sustainability, and corporate affairs officer Fabrice Beaulieau explains how generative AI, building on the tech's data insights foundation, will change marketing. He was interviewed at the Cannes Lions 2024 International Festival of Creativity.