Discussion: Why Having a Multi-Channel Strategy is Important - Midem 2019 from hdjs 2019 Watch Video
Preview(s): Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Your browser does not support playing the video.Please download the video!
⏲ Duration: 1:0:41 👁 View: 350K times ✓ Published: 30-May-2024
Description: Multichannel is everywhere. Think about it: when was the last time you watched TV or listened Music without also checking out social media or other apps on your phone? It’s no longer enough for consumers to consume one mode of entertainment.We need a constant multi-platform experience to feel engaged and satisfied. This discussion will analyze this trend that has been growing consistently every year and is continuing to increase.<br/><br/>Speakers: <br/>Nicole Bilzerian, Head of Urban Marketing, Interscope (USA)<br/>Erica Forster, VP Music Partnerships, Collab (USA)<br/>Konstantin Sidorkov, Partner relations director, VK.COM (Russia)<br/>El'ad Sonego, VP Creative, Viacom (Israel)<br/>Damien Waselle, Director, PIAS (Belgium)<br/><br/>Moderator:<br/>Isabelle Ljungqvist, Digital Marketing Coordinator, Music Ally (UK)