Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills. from egyptian artwork value Watch Video
Preview(s): Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Your browser does not support playing the video.Please download the video!
⏲ Duration: 1:37 👁 View: 175K times ✓ Published: 25-Jun-2024
Description: General Mills' chief brand and disruptive growth officer Doug Martin discusses how C-suite partnerships are the key to brand longevity. Martin was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.