Pam Nyberg, IDSA | Scary Stylists and Tragic Haircuts: Helping People Overcome Past Traumas By Designing an Epic Hair Experience from eli hp Watch Video
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Description: 2012 IDSA Midwest Design Dialogue ConferencenChicago, ILn04.14.12nnAbout the Talk: As the design field expands its focus from crafting beautiful objects to developing compelling experiences, teams need to delve more deeply into understanding processes from the perspective of multiple audiences. By applying appropriate frameworks throughout the design process, teams can quickly highlight people’s pain points, prioritize areas for concept development and create integrated product, service and br