Exploring paths to customer loyalty in retail with Kelsey Jones from SAP Emarsys from omnichannel approaches in retail Watch Video
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⏲ Duration: 20 min 43 sec ✓ Published: 16-Oct-2023
Description: In this episode of CX Education, host Gwen Lafage engages in a thought-provoking conversation with Kelsey Jones from SAP Emarsys. The discussion centers around the critical topic of customer loyalty in the retail landscape. nnKelsey stresses the importance of understanding different kinds of loyalty, shedding light on five distinct types: incentivized, inherited, silent, ethical, and true loyalty. Gwen and Kelsey take a deep dive into these loyalty categories, and discuss how retailers can tailo