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Description: NFS UNBOUND: Our friends at Realtime UK asked us if we could pitch on the trailer for the new Need For Speed Game with EA, so we jumped at the chance!nnThe game was being developed with a sick new cel-shading/realistic render style with illustrative motion design elements inspired by hip hop culture. It was clear that the Brand team had really done their homework, getting Professor H. Samy Alim on board as a cultural consultant and A$AP Rocky to feature in the game itself. Rocky also provided hi