Design studio Upwell hacks IKEA... from ikea test Watch Video
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Description: Independent design studio Upwell, goes undercover to test the validity of their new product by using IKEA as their testing ground.nnIKEA is the perfect retail research lab. They have an ideal demographic and amazing consumer exposure for Upwells new product, Walhub. Upwell created IKEA-esque visuals - product tags and UPC barcodes as to not bias their experiment, and even went so far as to dress up as an IKEA employee in order to install Walhub without raising too much suspicion… They set up m