Preview(s): Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Your browser does not support playing the video.Please download the video!
Description: DBA Inclusive Design Challenge 2009nnShift - the anti-sedentary lifestyle / ClinicnnA communication initiative to tackle the growing problem of sedentary lifestyles. A fun approach to a serious subject, personas are used to deliver the message in different formats across the age spectrum - to engage, educate and encourage everyone to get involved.nnHow it worksnShift uses different media to get across the nature and impact of a sedentary lifestyle while targeted strategies suggest outlets for ph