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Description: LEMAR TV, (meaning ‘dawn’ in Pashto) Afghanistan’s most popular Pashto language channel, approached us to re-design its on-air identity and logo to mark the network's fifth anniversary.n nAfter extensive research and design exploration, we developed a visual identity inspired by the patterns and colors found in traditional Pashto textile embroidery. The interlocking shapes of the patterns also reflect the unity and connection people have to one another and to their rich cultural heritage.