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Description: The new campaign for Mercedes-Benz Approved Used cars – devised and written by me. We wanted to create a sequel to 2016’s successful Jack campaign for Mercedes-Benz Approved Used. This time we wanted to tell the story from a female perspective, with a timely build on the previous work – while Jack was one of life’s victims, the star of Love Match would be an empowered young everywoman who is never going to accept compromise. nnOur content had to be rooted in the digital world. When we ne