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Description: The IoT SHED team, together with Deloitte's proposition design consultancy, Market Gravity, worked with CYBG's new brand, 'B', at their Studio B space on High Street Kensington. nnThe team analysed the brand's key challenges and proposed a number of IoT related solutions beforedelivering a Proof of Concept that examined how on-street advertising boards impacted branch footfall. In addition, the experiment provided insight on visitor demographics (age & gender) and data on how they moved th