Destination Marketing Webinar - Search: Powering Your Marketing Mix from zen park website Watch Video
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Description: Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.nnArmed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing