UM Australia: Coca-Cola - #colouryoursummer from eco tvc Watch Video
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Description: Client: Coca-ColanCampaign: #colouryoursummernCategories: Best Integrated Plan and Best Use of Individual MediumnnBold Business Hypothesis:nCoca-Cola, one of the world’s most iconic brands, needed to retain its relevance with teens in Australia. Teens were reducing consumption over time and we also weren’t recruiting the next generation of Coke drinkers. A short and long-term issue for the business. Research identified where the problem originated: teens simply didn’t feel Coke was ‘spea