eLai A W Commercial - \ from lai designs Watch Video

⏲ Duration: 45 sec
✓ Published: 19-Aug-2014

Description:
JAM Flicks were approached by fledgling lingerie designer Eva Lai (ex-Agent Provocateur) to help create a fashion film to launch her first official A/W '14 lines so we worked together to develop a concept that befitted the futuristic unusual designs of the line. I'd been looking to do something with Cinemagraphs (where one element of a frame moves whilst the rest of the frame remains static) and I pitched this as a good opportunity to do it as we wanted people to be able to focus on the clothes