Recipient.cc for adidas Boost @ Grattacielo Pirelli - Projection Mapping from live da Watch Video
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Description: Pirelli Tower, historic symbol of Milan and milestone in contemporary architecture, for the first time ever has been the stage of a projection mapping.nAt the launch of Adidas Boost in Italy, each of 9000 square meters of the facade came to life, resulting in a show of monumental proportions. The building was shaken by vibrations of energy, bent, broken, torn, and even brought down.nThe projections also accompanied the exhibition of Thomas Dold (vertical running world champion) who raced up the