How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization from sunny lion la Watch Video
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⏲ Duration: 1:24 👁 View: 120K times ✓ Published: 25-Jun-2024
Description: Jessica Apotheker, the global CMO, managing director and partner of BCG, explains how consistency and utilizing data can show a CMO's impact. Apotheker was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.