Sony Entertainment Television Fall Campaign 2011 - Cumbia's Thursday from funny opera song Watch Video
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Description: Because October is a month of premieres (series and seasons), we needed to promote the new grid. We wanted the viewers to remember the day in which their favorite show would be aired, but we did not want them to be just informative. We wanted to deliver the message in a funny and catchy way. And what is funniest and catchiest than a song? We grouped the series by day, we picked the music genre that best suited them, and we wrote the lyrics. Bolero's Mondays, Cumbia's Thursdays and Opera's Wednes