Digital First 2020 - Brandwatch - Ben Ellis - How to sport valuable new consumer trends with digital consumer intelligence from ethical case analysis Watch Video
Preview(s): Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 11 min 91 sec ✓ Published: 27-Nov-2020
Description: How to sport valuable new consumer trends with digital consumer intelligence: a case study on sustainabilitynnIn the digital era where consumers and markets evolve rapidly, being able to spot meaningful trends and act upon them with agility can give your brand a strong competitive edge. In this talk, Brandwatch Senior Research Consultant Ben Ellis will take you through how digital consumer intelligence can boost your trend analysis capabilities and what it looks like in practice. Join Ben to dis