TAKIS - Dont use our Takis Wifi - Case Study 2020 from wifi fi study Watch Video
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Description: Young adults can’t live without their mobile phones or the internet, but they also can’t afford unlimited data. So to reach them, we hid where they least expected the most -in the free Wi-FI.Using a long-range router, we set up the DontUseThisFreeTakisWi-Fi network in some public spaces. By connecting to it, they unwittingly found themselves on our version of the internet where we could reprogram the websites-sort of. We replaced photos with our Gifs, blacked out articles, hacked their Ins