How the CMO role has evolved, according to Haleon's Katie Williams from evolved commerce Watch Video
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⏲ Duration: 1:45 👁 View: 305K times ✓ Published: 25-Jun-2024
Description: Haleon chief marketing officer Katie Williams describes how new media landscapes have necessitated major changes to the role and duties of CMOs. Gilchrist was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.