Alvin - The A Factor UK Tour from echo gaming Watch Video
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Description: The BriefnCreate a destination family event for the Christmas season generating wide awareness regionally by tying in regional media partners.nThe IdeanThe A Factor TournHitting 6 of the highest footfall shopping centres across the UK, the tour travelled the country looking for members of the public who potentially had The A Factor!nAlvin and the Chipmunks, along with Children’s BBC presenter Abs judged participating kids skills on a fully branded sound stage equipped with a karaoke system, ca