TVOT LIVE! 2022 - Square Pegs in Round Holes— How Can Advertisers Agencies the Industry Move “Advanced TV” to “Just TV”? from katrina video 2022 Watch Video

⏲ Duration: 24 min 92 sec
✓ Published: 10-Jan-2022

Description:
While we continue to have ongoing interesting conversations about the “TV of Tomorrow,” consumers have, to a large extent, already gone there. They are watching less traditional TV on their living-room, large-screen set, and more (and more!) video across screens and through different devices and technologies. Our industry, however, continues to plan and buy TV in fairly traditional ways (think: Upfront, linear versus addressable, CTV versus OTT, etc.). Measurement plays a role. But so do hab