Crocodile Dundee Inspires New A$36M American Tourism Push from qantas airlines australia Watch Video
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Description: Today's Super Bowl (the Big Game), the most watched television broadcast in the United States, kicked off a new A$36 million marketing push by Tourism Australia, aimed at supercharging the value of American tourism Down Under.nnSupported by Qantas, American Airlines and Wine Australia and featuring appearances from some of Australia's biggest celebrities, the campaign is the largest Tourism Australia has run in the United States since Paul Hogan's famous ‘Come Say G'Day’ ads more than 30 yea