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Description: For their TV campaign, Florida's Lynn Cancer Institute wanted to have actual cancer survivors share their stories with the home viewer. A simple concept that's far more difficult than it sounds.nnThis type of spot requires the camera be either be a third person observer of a conversation or the featured talent has to speak directly to camera. (even though they've never been on-camera before)nnMarketing Director, Tom Chakurda and I collectively decided that the concept would be the most effective