Wonderbra Decoder case study from hot com Watch Video

⏲ Duration: 78 sec
✓ Published: 03-Oct-2012

Description:
Lingerie advertising? Just get a hot model wearing incredibly sexy underwear and not much else, right? So when Wonderbra asked us to create a European campaign to grab women’s attention in their current range of Wonderbra’s, we made one big change. Our hot model was fully clothed. Wonderbra Decoder, the first fully-dressed lingerie ad, is an integrated advertising campaign with a mobile app at the core. Harnessing innovative technology to decode and transform traditional media, it syncs up s