adidas GOAT case study from fifa world cup 2018 time chat Watch Video
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Description: adidas wanted to make an explosive impact during the 2018 FIFA World Cup. But how do you do so during the most competitive moment for air time? By making an unmissable statement in pop culture, with a partner famous for breaking the internet. nnWe published an iconic portrait immortalising adidas’ player, Leo Messi, as the greatest of all time (G.O.A.T). Creating heat for adidas as the first brand to publicly back their player in the fiercest debate in football, who is the G.O.A.T? nnThe react