What is Service Design & Digital CX Strategy about? What Differentiates a Typical Coffee Shop from Starbucks’ Digital Strategy from cx strategy and design Watch Video
Preview(s): Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Your browser does not support playing the video.Please download the video!
Description: What is Service Design and Digital CX Strategy about? What Differentiates the Coffee Shop around the corner from Starbucks’ Digital Strategy? Empathy and Customer Centricity is the first and most important value lever. nnStarbucks understood 3 basic customer needs and pain points and transformed them into a pleasant and frictionless digital experience: 1) Customers want easier ways to make their orders, without waiting in line; 2) Customers want an instant or frictionless payment transaction;