Restaurant Brands International Invests $300 Million to Revive Burger King with US Remodels from smg4 broad Watch Video
Preview(s): Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 0:41 👁 View: 720K times ✓ Published: 01-May-2024
Description: Restaurant Brands International is investing another $300 million to remodel around 1,100 Burger King locations in the US. This is part of RBI's broader $2.2 billion plan to revive the Burger King brand in the US through renovations by 2028. RBI previously invested $250 million in remodels and $150 million in mobile apps and advertising. RBI also bought Burger King's largest franchisee, Carrols Restaurant Group, for $1 billion to accelerate the remodel process. Remodeled locations have seen sales climb following an updated \