Augmented reality demonstration at Dezeen's Imagine Shop in Selfridges from alex markers Watch Video
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Description: See more architecture and design movies at dezeen.com/moviesnnThis movie we filmed at Dezeen's pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail.nnDezeen editor-in-chief Marcus Fairs introduces the shop we curated for Selfridges' Festival of Imagination, which includes a virtual retail experience for Dezeen Watch Store and a life-size walkaround digital model of Zaha Hadid's superyacht - both created by technology