The Digital Retail Store Realized from basket video 201 Watch Video
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Description: The Digital Retail StorenThis is a video fly-through of one of nine (9) stores deployed in a study of the power of ubiquitous digital communications to drive purchase without the use of coupons or special offers in a traditional brick + mortar grocery store.nThe objective was to define and refine the use and effectiveness of various digital touch points strategically located throughout 9 demographically selected suburban stores in a growing Nielsen rated DMA. and compare the results against cont