GSK Panadol – Ouch! from is panadol the same as tylenol Watch Video
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Description: Client Brief Or ObjectivenPeople are always sharing their pains online but there is no one outlet that lets them share and get relief in an easier manner. This was an opportunity for Panadol to connect with the public in a more meaningful manner.nnImplementationnTo achieve this, Ouch was launched - a microsite that allowed the public to share their pain, and get some relief at the same time. Panadol banners with tips on alleviating pains also were placed within the microsite. The simple act of s