Village shop pours famous cider down the drain over 'stolen' brand name from geico 1999 Watch Video

⏲ Duration: 1:30
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✓ Published: 14-Jun-2024

Description:
A village shop is pouring a famous cider down the drain - in a row over its 'stolen' name.<br/><br/>Shopkeeper Redmond Hanlon ordered his staff to tip three crates of Inch's Cider away when it arrived in a stock delivery.<br/><br/>The 74-year-old, who runs Londis-branded Bakery Stores in Winkleigh, Devon, refused to sell the promotional product to locals.<br/><br/>Inch's Cider was born in the village - created by postman Sam Inch.<br/><br/>His son, Derek, took over the business and already a multi-million-pound firm, it was acquired by Bulmers in 1996.<br/><br/>The site was later shut down and a large number of villagers lost their jobs.<br/><br/>After the cider factory was closed, David Bridgman - who worked for Sam Inch for decades - resurrected it.<br/><br/>He wanted to honour original founder Sam Inch but he was unable to use his surname because it was owned by Bulmers, and is now owned by Heineken.<br/><br/>Instead, he named the new tipple Sam's Cider.<br/><br/>Redmond said he asked shop assistants Tracy Way and Sophie Osbourne to bin Inch's Cider when it was sent to his store as a promotional product to flog.<br/><br/>\