Hybrid Insights: How to Combine Qualitative and Quantitative Research throughout Your Design Process from images to pdf combine Watch Video
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Description: In this video I am going to explain what Hybrid Insights are and how to use them in your design practice. You will learn about the benefits of qualitative and quantitative research methods. And you will find out how to apply them in a complementary way.nnFurther reading:nHybrid Insights: Where the Quantitative Meets the Qualitativenhttp://www.ideo.com/images/uploads/news/pdfs/pp_56-61_HybridInsights_RotFall12_spreads.pdfnBig Data Needs Thick Datanhttp://ethnographymatters.net/blog/2013/05/13/big