Lincoln Playbook: Elevating the SNF Profession Among the Next Generation Part 2 from war can dash Watch Video

⏲ Duration: 24 min 63 sec
✓ Published: 01-Jun-2023

Description:
Long term care is losing the war for new-entrant talent to more adept players in fast food, retail and hospitality. The good news: we're making two big mistakes, but they are quickly correctable, and this session will give you a playbook to do exactly that. Mistake number one: we have much more “meaning” to sell about our profession than these competing industries, and we haven’t yet. Mistake number two: fewer than 1% of SNFs are effective at social media job recruiting - short-form videos