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Description: After developing the primary OMEN logo animation, we were able to put these logo devices into use when we created the lockup and logo resolve for the ‘Dare to Awaken’ campaign which promotes OMEN by HP’s Overwatch League sponsorship. The concept behind the piece was that players become something different when a game starts, awakening their true selves. On top of the animation language established with the logos, we leaned into this ‘awakening’ idea to drive our animation, everything s