Typographics 2016: Brand Type for Publications with Roger Black from black network stone Watch Video
Preview(s): Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Your browser does not support playing the video.Please download the video!
Description: This talk took place on Monday, June 13th as part of Typographics in The Rose Auditorium at The Cooper Union, NYC.nnPublication designers understand that the lasting identity of a magazine or a newspaper is its type. The text changes. The pictures change. But, over time readers get familiar with the type. Itbecomes part of a publication’s personality, its identity. Its brand.nHow do you choose the type? Are there different identities for text and display? Do you have to order up a custom fon