Wayfair Set to Open First Large-Format Retail Store, Signaling Shift in E-Commerce Trends from sephora nice benefit Watch Video

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✓ Published: 17-May-2024

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Wayfair is opening its first large-format retail store outside of Chicago on May 23rd. The move shows that some digitally native brands are turning to physical retail locations for new growth opportunities and a better customer experience. Wayfair CEO Niraj Shah said categories like furniture benefit from a physical store experience where customers can see and touch items before purchasing. Wayfair envisions opening more large stores nationwide in the future as it explores an omnichannel retail strategy. Other e-commerce brands have also launched physical stores recently to complement online sales.