TV Media Buying in the Golden Age of CTV from ipg holding Watch Video
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⏲ Duration: 16 min 10 sec ✓ Published: 04-May-2022
Description: Originally presented at Adweek's Convergent TV Summit on April 26th, 2022.nnnCTV and the 2022 Marketplace: Growth or Growing Pains?nAs CTV continues to explode and the Television media buying landscape continues to shift, are we as an industry realizing the potential of this growth or stuck in growing pains? Hear from IPG Magna’s US President Dani Benowitz and ENGINE Global Chief Executive Officer Kasha Cacy on the opportunities and challenges for advertisers—from targeting to measurement as