SAMSUNG BRANDING WITH LIGHT 1 from samsung galaxy s6 video Watch Video
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Description: This design intervention merges decorative light projections with experimental branding. Samsung Finland and Cheil Nordic invited Lighting Design Collective (LDC) to explore new approaches for decorative store window lighting to support Galaxy A3 and EDGE S6 campaigns.nnThe concept seeks to create vibrant storefronts drawing attention through engaging light projection rich in movement and colour. nnThe projection content uses brand-specific materials and colour as well as a mix of playful 3D gra