Australia. Land of quattro - An interactive TV spot for Audi from dow Watch Video
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Description: Australia. Land of quattro is no ordinary TV commercial. nnWe hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, interactive commercial - designed to be instantly and infinitely remixable from the comfort of your couch. nnTo achieve this we had to reinvent the way we shot a commercial. We used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match our Audi quattro turn for turn and capture each scene over and over