Former Starbucks CEO Schultz Criticizes Company's Earnings Miss and Guidance Cut, Offer Advice on Improving Customer Experience from rx value Watch Video
Preview(s): Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Your browser does not support playing the video.Please download the video!
⏲ Duration: 0:33 👁 View: 360K times ✓ Published: 07-May-2024
Description: Former Starbucks CEO Howard Schultz weighed in on the company's recent earnings miss and guidance cut, saying that Starbucks needs to focus on fixing the U.S. store experience for customers through the eyes of a merchant, not just data. He noted mobile ordering, payment experiences, and new drink development need improvement. Schultz wants Starbucks to focus on premium drinks that set it apart from competitors. Starbucks cut its full-year forecast and saw a 17% drop in stock value after a decline in same-store sales.