Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills. from wasmo key Watch Video
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⏲ Duration: 1:37 👁 View: 185K times ✓ Published: 25-Jun-2024
Description: General Mills' chief brand and disruptive growth officer Doug Martin discusses how C-suite partnerships are the key to brand longevity. Martin was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.