Background Blindspot - Social Experiment Recap from blindspot video Watch Video
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Description: Agency: Performics Mercerbell SydneynnBackgroundnThe Background Blindspot is a direct response to the world's longest Covid-19 lockdown occurring in Melbourne, Australia. What started as a small experiment over Microsoft Teams to normalise mental health and neurodiversity conversations, transformed into an eye-opening revelation for the nation that will linger for years to come.nnJourneynFor World Mental Health Day 2021, on a $0 media budget, Microsoft launched the Background Blindspot—a cover