My Mum’s Throne Room - The technology that defines modernity in a developing world by Dave McCaughan, McCann WorldGroup Japan from mc drives Watch Video
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Description: If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet ? We did that excercise in a few South East Asian cities among the new urban classes and despite their owning tvs and refrigerators, and maybe computers and certainly cellphones, the number one answer they said defined their home as modern was the western-style, sit-down flushing toilet.nnWhat makes us modern? What really changes our lives? What is it we