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Description: The Gum package, Giggle, is animated with three animal characters that are printed on its package. The idea is ‘make giggle’. One of the characters, the frog jumps around the floor in the rain and looks for something to be fun with. Finally, he finds the gum giggle. After he chews the gum, he is refreshed. Therefore, gloomy drops are changed to various color in his view. So, he makes giggle.