Most Memorable Super Bowl Ads: Snickers \ from culture Watch Video
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Description: In 2010, Snickers tapped into a universal truth with the launch of their campaign, “You’re Not You When You’re Hungry.” The campaign’s first spot, an iconic Super Bowl ad featuring a trash talking Betty White, became an instant hit for the brand. Ad execs and pop culture experts dig into just why this ad featuring America’s grandma was so effective.nnnFeaturing:nnFernando Machado, Chief Marketing Officer, Activision BlizzardnDavid Lubars, Chairman/Chief Creative Officer, BBDOnT