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Description: We needed to connect with local Czech audiences and bring the new ŠKODA Superb ATL campaign motives into digital environment. As the topic was space age technologies and the visual language hinted at space exploration, we decided to bring space race to the Czech audiences. nnFirst, we shot a series of teaser videos, showing footage of a Prague landmark tower blasting off into space. Then we reshaped the tower into an orbital station, where you could learn about exploring the Earth using the new