Oakley Lumbar: Cycling Posture and Security - Nick Formby & Jeremy Dodd from the formby Watch Video
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Description: D&AD Best of Year Award WinnernnThe Oakley Lumbar is a response to the 30% of cyclists who suffer from overuse injuries that complain of back pain. Research indicated that incorrect cycling posture was to blame, the Oakley Lumbar activates the transverse abdominis muscles in the lower back to support proper cycling posture.nnProblems with cycle security were also recognised inclusion of a cycle security mechanism allows the Lumbar to secure the bike at the destination, removing the need to c